November 30, 2016

APPLE BOOK AND APPLE BOOK PRO

So I went out and got my Apple Book. Of course. Just the regular, not the Pro. It goes better with the original one. For those who know what I am talking about, this was a huge Deja Vu! And no, I don't think it's expensive at all. I think it's a steal actually, knowing what goes into making one of these. Inks from Epple (which is Swabian for 'Apple'), 8-color separations and paper from Scheufelen in the Black Forest. Which made me remember that as a typographer's apprentice we made a field trip to the Scheufelen paper factory. I have this image burned into my mind of staring into a million gallon steel tank with a knife blade at the bottom the size of a DC3 prop. And the pulp and water shooting in like all hell broke lose. I asked if anyone had ever fallen into it and they said, "unfortunately... yes..." and explained that the guy became part of the paper, because the paper machine you can never shut down. I think even Jony is not that close to his work. Anyhow, I thumbed through it at the Apple Store, and I think it's exquisite. A really beautiful tribute to the work and Steve Jobs.


I can't get myself to touch that dayglow orange dot and rip the seal... I think I want to keep it in it's box, figure a true collector's item it won't be, if I take it out of the box and rob the future owner of the whole Apple unboxing experience... luckily there is a walkthrough on YouTube (in 4K!) that helps me scratch the itch...



The only disappointment? Although "Designed in California" was probably designed in California, it wasn't printed here or even in Germany. It was printed in China. Maybe I'll open that seal after all. For Christmas!

October 3, 2016

FEELINGS

Checking my inbox this morning to find a reminder that this is pretty much how I feel most of the time...



Only one seat left... maybe I should take it!

September 30, 2016

BEST DIGITAL ARTISTS WORLDWIDE

It's the third time that Luerzer's Archive asked for submissions to their bi-annual 200 Best Digital Artists Worldwide book, which is the most concentrated and comprehensive look at computer generated art for print and I think quite unique in that regard. Pleased to say that for the third year in a row, one of our submissions was selected for publication (not spoiling by saying which) and the book will be out in late 2016, early 2017. Meanwhile here's a look at the second issue, which Luerzer now put online and in which our Egyptitan Jewelry Python made an appearance.



March 15, 2016

RAYGUN IN THE BIG APPLE

Our 2016 portfolio book and motion work is currently being shown by FoundFolios at Picture Ray Studios in New York City. Stop by and check it out if you received an invite. For those who can't make it, or the rest of us here on the West Coast, we'll post the digital version next week.








March 14, 2016

AQUAFINA GLOBAL REBRAND

New work for photographer Robert Schlatter. Like a splash of fresh clean water... Pepsico's Aquafina global rebrand just launched.