BIG, BIGGER, BIGGEST

 I can't believe I never posted this, but better late than never. And it's the right time of year. Was pegged to help build these OOH visuals for Samsung's Holiday campaign last year and one of the things I love doing is banging against the limits of Photoshop's canvas size. Built, rendered and composited these while traveling in snow covered British Columbia, which was perfectly inspirational with the help of a local California team to do the onsite heavy lifting of modeling, rendering and logistics. This one went to the 837 store in New York but the 30K OOH master really shined for this store wrap, even just for a week at the new Samsung Retail store that opened just in time for Christmas at the Stanford Shopping mall.

Thank you Meng, Alvin & Patrick for entrusting me with this project. By the time I went back there to share it with the team as a surprise a week later during our Christmas Lunch, the store was already opening... well, glad I got to see it and took pictures while I could.

A COMMERCIAL FOR A COMMERCIAL

How do you pitch the idea of doing a commercial? With a commercial, of course. Just off the Kinestral industrial where Michael Wilde hired me, I turned the tables on him and hired him for the VO and music on this. No need to "pick two and call me in the morning". This one was fast, cheap AND good enough to show off. And one of those "if you do this now, you'll get the commercial later." Hahaha. I've heard and fell for that one before. But it's all good, Mike. Sometimes, if not most of the time, things are out of our hands. The most important thing to me has always been traction, and that the work works.

JUST GOT PAID TODAY

Got me a pocket for of change. It's been a while, but a payment here and there trickled in for this industrial, finished some time back. Thanks, Michael Wilde for this fun project and thank you Kinestral for coming through after all. And thank you John Godbee for your good Cinema 4D work to support this.

A combo of Cinema, Keyshot and AfterEffects motion for this Michael Wilde concept, music, VO and final cut.