VMWORLD 2014 IN SAN FRANCISCO

It's always cool, and often surprising, to see the art we have been working on for weeks or even months finally revealed. But it's rare to see the whole town plastered with it for a few days. Such was the case let week when vmworld 2014 took place in San Francisco's Moscone Center. The theme for this year's event: No Limits. It's vmaware, so virtual machines aren't far from the idea of breaking through walls, breaking through earthly boundaries or limits of the imagination and into space. The brainchild of Audrey Merritt, Thomas Whalen and the creatives at WHM Creative in San Francisco, we were entrusted with creating and rendering the final giga OOH imagery after having been a part of the early pitching and concepting...