Ariat's site this week. An image for Western Boots involving a pretty Western girl on a magic horse to be made out of the fancy embroidery you see on the side of these boots. Warhorse meet fashion challenge. Since the image is to be seen in Western lifestyle magazines and speaking to an audience quite knowledgeable about horses, it's probably needless to say, I learned a few things about horse anatomy and equestarian jargon in the process. This gig also gave us a chance to team up with the incredibly talented Claudia Götzelmann again to create the beauty shot of the girl. If you're familiar with this blog, or just the Raygun work, you may remember Claudia's name from the collaboration a while back with Pacifica, the water goddess. Something we just riffed on back then to explore how CGI could mesh up with fashion photography. And here we had our chance to collaborate on a real job. Take a look behind the scenes, outtakes from the shoot and a bit of the process that led up to the final image. Giddy up!