November 16, 2012
November 13, 2012
November 11, 2012
It's always a thrill seeing cool creative spaces and getting to present and talk about the work face to face, away from the screen and email. For the occasion I created an iBook of the portfolio that incoporates our motion work as well, where the animations and videos pop right off the corresponding printed page. I have to say, the iBook has been the perfect medium between book and reel and something that I was waiting for since neither a book nor a video shows the integration between print and motion. To get your own copy, make sure you have Apple's iBook App first. Then download the Raygun book for the iPhone or the HiFi version for the iPad and view it in iBook. Please be patient, the iPad file is slightly north of 100MB with all the motion in it.
I really like the people of Chicago. There is so much creativity, great architecture and art there, yet people are very modest and down to earth. And then there's this winter I heard so much about, but it did not seem to materialize... guess we brought a little California sunshine along. Michigan Avenue has a lot of really cool store windows and even though it's just past Halloween, there it feels like it's Christmas already...
November 7, 2012
November 5, 2012
Pop me an email or give me a call if you're in Chicago town Wednesday through Friday and would like to meet for a cup of coffee or a beer and see the new work in person.
October 26, 2012
Either way, it seems the time has come to retire that drab gray apple that followed the beautiful Aqua glass logos, don't you think?
October 2, 2012
...and the accompanying motion piece. The project kicked off in a big way today in New York, at an event called Mission Control. Check out the highlights on YouTube.
June 21, 2012
Here's one of the first test renderings:
It made sense for us to pursue this, after having been involved on the creative retouching end for the still photography to also create this extension into motion. The challenge was not just to create believable CGI water and match the photographic look and feel of the printed image, but somehow make it magical.
Here's another rendering with depth of field added:
The cherry on top came from Robert with the idea for a little surprise at the end of the clip. Did we rise to the challenge? Click here for the final video and judge for yourself.
June 20, 2012
April 24, 2012
April 4, 2012
March 30, 2012
February 16, 2012
Compare that to your Retina iPhone or Samsung HTC phone, where the displays are basically staying the same small size, yet the resolution or the amount of pixels in that space keeps getting higher and higher with every generation. An iPhone 4 packs about 10 times more pixels into every inch than a large HDTV, while the iPhone 4s' camera shoots pictures that are now twice the resolution of what even the highest-end HDTV can display right now. It looks like 4K displays are not that far off.
For the demo then we created a motion piece that exceeded what the chip and display can deliver rather than just barely meeting it, as most RED 4K footage would and pack in tons of detail and tricky things that would tax the system enough to show where its maximum performance tops out.
The result was a four minute 4K loop that weighed in at 56 gigabytes incorporating timelapse Nikon photography, RED camera footage, and the cherry on top... a 360 of our CGI Hot Rod, the 1932 Ford Roadster you may have seen around here. This time around with a custom Marseille California Sunset Orange paintjob and personalized vintage California license plate. And then imagine having to render out 5000 print magazine pages at 300dpi and you get the idea. We let this render over the holidays, spread out over several 12-core machines, cranking the quality settings to the max.
To see the final loop on the 4K display at Marseille in Santa Clara was breathtaking.
It's difficult to express other than "you have to see it to believe it". But for what it's worth check the HD version of the video above or click on these still frames to get a taste.
If you're seriously interested in this kind of thing, who knows, I can talk to Amine and maybe arrange a demo for you at Marseille in Santa Clara and you can see for yourself what the future looks like right now.
January 30, 2012
Building the Scene in 3D
It's all about the light, as any photographer will tell you.
Too bad, but this little easter egg didn't even make it past the internal review.
The Final Image