January 9, 2013

RAINBIRD WATER RECYCLING LOGO

We recently completed another 3D/CGI logo illustration that we'll definitely make room for in the portfolio. This one's for Rainbird with the concept of "water harvesting" or recycling water in irrigation. It came our way through Darren Jones, senior art director of Canyon Communications in Arizona. Given that it's not just a one-time ad image, but a universal brand asset, this one had to work on a white background as well as on a photographic background. With rendered water we have the luxury of an alpha-channel that allows for exactly this kind of thing.

2 comments :

Darren Jones said...

It was truly a pleasure working with Michael at Raygun Studio on this project. In previously working with Michael on a different project, I knew that he was the right person for this project. I can rely on his knowledge and expertise with CGI/3D. He really made this project a success and made me look good to our client. Thanks Michael.

Raygun Studio said...

Thanks so much, Darren.