and it's quite a trip. Unbelievable, actually. It's called "Box" by Bot & Dolly in San Francisco with some direction from Gmunk. Thanks, Mauro, for turning me on to this. As they say at the end... indistinguishable from magic...
And here's the sufficiently advanced technology behind the magic:
Triggered in 2006 by graphic designer and CGI artist Michael Tompert, Raygun Studio has since grown to a collective of curious and like-minded artists, who have perfected the art of raytracing in these last ten years.
Raygun’s projects reflect Michael’s designer sensibilities—delivering a memorable and strong first read to stand out on a mobile phone, yet with depth and layers of complexity revealed when closing in on a 20-foot tradeshow display.
Creating one-of-a-kind iconic images and motion for some of the world’s most influential and interesting brands have repeatedly earned the studio a place in Luerzer’s ‘200 Best Digital Artists in the World’.