November 30, 2016


So I went out and got my Apple Book. Of course. Just the regular, not the Pro. It goes better with the original one. For those who know what I am talking about, this was a huge Deja Vu! And no, I don't think it's expensive at all. I think it's a steal actually, knowing what goes into making one of these. Inks from Epple (which is Swabian for 'Apple'), 8-color separations and paper from Scheufelen in the Black Forest. Which made me remember that as an apprentice we made a field trip to the Scheufelen paper factory. I have this image burned into my mind of staring into a million gallon steel tank with a knife blade at the bottom the size of a DC3 prop. And the pulp and water shooting in like all hell broke lose. I asked if anyone had ever fallen into it and they said, "unfortunately... yes..." and explained that the guy became part of the paper, because the paper machine you can never shut down. I think even Jony is not that close to his work. Anyhow, I thumbed through it at the Apple Store, and I think it's exquisite. A really beautiful tribute to the work and Steve Jobs.

I can't get myself to touch that dayglow orange dot and rip the seal... I think I want to keep it in it's box, figure a true collector's item it won't be, if I take it out of the box and rob the future owner of the whole Apple unboxing experience... luckily there is a walkthrough on YouTube (in 4K!) that helps me scratch the itch...

The only disappointment? Although "Designed in California" was probably designed in California, it wasn't printed here or even in Germany. It was printed in China. Maybe I'll open that seal after all. For Christmas!

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