November 10, 2020

BIG, BIGGER, BIGGEST

 I can't believe I never posted this, but better late than never. And it's the right time of year. Was pegged to help build these OOH visuals for Samsung's Holiday campaign last year and one of the things I love doing is banging against the limits of Photoshop's canvas size. Built, rendered and composited these while traveling in snow covered British Columbia, which was perfectly inspirational with the help of a local California team to do the onsite heavy lifting of modeling, rendering and logistics. This one went to the 837 store in New York but the 30K OOH master really shined for this store wrap, even just for a week at the new Samsung Retail store that opened just in time for Christmas at the Stanford Shopping mall.









Thank you Meng, Alvin & Patrick for entrusting me with this project. By the time I went back there to share it with the team as a surprise a week later during our Christmas Lunch, the store was already opening... well, glad I got to see it and took pictures while I could.








No comments :